30 WEST

for 30 WEST VINTAGE & MODERN, 2009

IDENTITY AND WEBSITE FOR A VINTAGE STORE designed to look like decades of design smashed together



The logo was designed to feel like a vintage store—a mashup of different decades, styles and forms squeezed tightly together. The photography used all natural/found lighting and was shot on a vintage film camera. I was paid in furniture, most of which I still have today.



Photography by Heather Culp
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Chaos and Precision is an Exhaustive, Perpetually Incomplete   Archive of the Graphic Design Practice of  Riley Hooker

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