LUAR SS24, 2023
poster design for paris pop-up
and graphic direction for lookbook
for notorious new york designer

for luar
photography by torso solutions

Being basic in New York isn’t the same thing as being basic anywhere else. It’s hard to explain, but Luar as a brand is perhaps the best example. It transcends. The girls get it, and the girls are showing off.

It isn’t meant to be a great idea, just a strangely familiar sensation. Like something you’ve always known. Something about this is different but you don’t care. That’s the point. It’s not that deep. You see it, you feel it, you want it, and that’s it.

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