2011 PRINT IDENTITY

TITLE: Stanford EDJS
Client: STANFORD UNIVERSITY SCHOOL OF EDUCATION
ABSTRACT: Poster SHOWING THE COMPLEXITY OF JEWISHNESS for The Concentration in Education & Jewish Studies In the Stanford School of Education.


The department was created to form scholarship around Jewish identity that is not explicitly rooted in Israel, to show a layered, complex and global culture of “Jewishness.”

In same way that the EDJS program uses Jewishness as a lens on culture, the design system acts as a lens by framing the content.

The department title is divided into two parts with the first half right aligned and placed in the top-right corner:

The Concentration
in Education &
Jewish Studies

The later half is left aligned and placed in the lower-left corner: 

In the Stanford
School
of Education

The placement of the lockup encourages the eye to begin in the top-right corner and move towards the bottom-left—mimetic of the Herbrew language. 


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